South by Southwest is not just a music festival, it actually has three parts to it-Music and Media, Interactive, and Film. The Music part has been around since 1987 and has grown from 700 people attending in the first year to over 10,000 expected this year. Austin has always been known as having an amazing music scene that is isolated from the rest of the country, so the festival was started as a perfect way to draw attention to the otherwise unknown talent. In keeping up with the times, Interactive and Film were added and the festival was extended in 1997.
Go and enjoy!
Go and enjoy!